What day is March 15th? Inventory of hot topics on the Internet in the past 10 days
March 15th is International Consumer Rights Day, commonly known as the "Crackdown Holiday", which aims to protect consumer rights and combat counterfeit and shoddy goods. Every year on this day, a large number of infringement cases are exposed at home and abroad, triggering widespread discussions. The following is a structured compilation of hot topics and hot content across the Internet in the past 10 days (as of March 14, 2024), covering society, technology, entertainment and other fields.
1. Hot topic rankings (March 5-March 14)

| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | 315 Party Exposure List Prediction | 9.8 | Weibo, Douyin, Zhihu |
| 2 | AI video tool Sora is open for testing | 9.5 | Twitter, Bilibili, technology media |
| 3 | A celebrity's divorce case begins | 9.2 | Weibo, Xiaohongshu, Toutiao |
| 4 | List of popular spring travel destinations | 8.7 | Douyin, Mafengwo, WeChat |
| 5 | New energy vehicle price cuts | 8.5 | Autohome, understand car emperor |
2. Focus predictions on 315 Consumer Rights Day
The theme of this year’s 315 party is “Technology for Good and Integrity Escort” and is expected to focus on the following areas:
| industry | Potential exposure issues | Involving platforms |
|---|---|---|
| E-commerce | False promotion of goods through live broadcast | Taobao, Pinduoduo, Kuaishou |
| food | Additives in prepared dishes exceed standards | Meituan, Dingdong shopping |
| finance | Violent debt collection on online loan platforms | Various loan APPs |
3. Hot spots in the field of science and technology: AI application explosion
The hottest event in the technology circle in the past 10 days is that OpenAI released a beta version of the video generation model Sora. The relevant data is as follows:
| keywords | Search volume increase | Typical application scenarios |
|---|---|---|
| Sora Tutorial | 1200% | Film and television production, advertising creativity |
| AI replacement employment | 680% | animator, graphic design |
4. Entertainment gossip trends
The divorce case of a top celebrity was held in court on March 12, triggering heated discussions across the Internet:
| event node | Weibo hot search duration | Derived topics |
|---|---|---|
| Confrontation in front of the court | 14 hours | #星prenuptialagreement# |
| property division list | 9 hours | #天priceEndorsementFee# |
5. Spring tourism data perspective
As the temperature rises, the tourism market shows the following characteristics:
| destination | Search popularity | budget per capita |
|---|---|---|
| Japanese cherry blossom season | TOP1 | 8000-15000 yuan |
| Yunnan Water Splashing Festival | TOP2 | 3000-5000 yuan |
Summarize:March 15th, as Consumer Rights Protection Day, will continue to trigger nationwide supervision of the quality of goods and services. At the same time, AI technology innovations and major entertainment events are also reshaping our lifestyles. It is recommended that the public view hot topics rationally, not only to safeguard their own rights and interests, but also to maintain forward-looking thinking about new technologies.
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