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What cosmetics do Japanese pregnant women use?

2025-10-23 08:40:42 female

What cosmetics do Japanese pregnant women use? Analysis of the latest popular products and ingredients in 2023

In recent years, with the increasing awareness of skin care during pregnancy, Japanese cosmetics for pregnant women have become a hot topic. This article will combine the search data of the entire Internet in the past 10 days to provide structured reference for pregnant mothers from ingredient safety, brand recommendation to usage scenarios.

1. Top 5 most searched cosmetics for pregnant women in Japan (data from the past 10 days)

What cosmetics do Japanese pregnant women use?

RankingProduct namebrandcore selling pointHot search index
1Mama&Kids Pregnancy CreamMama&KidsFragrance-free/coloring-free/low irritation98,542
2HABA Squalane Beauty OilHABA99.9% high purity squalane76,831
3MINON Amino Acid EmulsionMINONWeakly acidic/9 kinds of amino acids68,903
4FANCL physical sunscreenFANCLNano zinc oxide formula52,417
5NATURAL GLACE Mineral FoundationNATURAL GLACEnatural mineral ingredients41,286

2. Three major criteria for purchasing cosmetics for pregnant women in Japan

1.Ingredients safe:The following high-risk ingredients need to be avoided

Taboo ingredientsPotential risksCommon products
RetinolTeratogenic riskanti aging serum
Salicylic acid (BHA)Affect fetal developmentAcne products
Benzophenone-3endocrine disruptionchemical sunscreen
Parabensestrogenic activitypreservative

2.Certification system:Japanese authoritative certification mark

• Japan Cosmetics Industry Association (JCIA) certification
• No added certification (FREE&FRIENDLY)
• Organic certification (JAS Organic)

3.Skin type compatibility:Solutions for common skin problems during pregnancy

skin problemsRecommended ingredientsRepresentative products
Dry and sensitiveCeramide/SqualaneCurel Intensive Moisturizing Cream
PigmentationVitamin C derivativesTRANSINO Medicinal Whitening Essence
Frequent acneTea tree essential oil/sulfurIshizawa Laboratory Tea Tree Gel

3. The latest trends in Japanese drug stores in 2023

According to data from Matsumoto Kiyoshi, @cosme and other channels:

1.All-in-one productSignificant growth, such as ALL IN ONE gel (sales +35% year-on-year)
2.Men's maternity care productsEmerging markets, such as PAPA'S series of facial cleansers (New Top 20)
3.Edible grade cosmeticsDemand surges, Naturaglace lipstick becomes hot item among purchasing agents

4. Expert advice: skin care schedule during pregnancy

pregnancy stageNursing focusRecommended product types
Early pregnancy (1-3 months)Gentle cleansing/basic moisturizingAmino acid cleansing/oil-free lotion
Second trimester (4-6 months)Prevent stretch marks/sun protectionCollagen cream/physical sunscreen
Third trimester of pregnancy (7-10 months)Soothing Repair/Body CareCalendula water/chest care cream

Research from the Department of Dermatology at Keio University in Japan shows:82% of skin problems during pregnancyFrom faulty care. It is recommended to choose products certified by the "Japanese Society of Obstetrics and Gynecology" and conduct regular skin barrier tests.

5. User real experience report

Based on the latest 500 comments from @cosme:
•Highest satisfaction:Mama&Kids Breast Care Essence (4.8/5 points)
•Highest repurchase rate:FANCL cleansing oil (monthly repurchase rate 62%)
•Controversial products:ALBION healthy water (alcohol content controversy)

Note: The statistical period of the above data is from October 1 to 10, 2023. The data sources include Twitter hot topics, Instagram tag volume, Japan Rakuten Market sales list and @cosme word-of-mouth list.

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