Title: How to organize activities of props
In the past 10 days, the toy industry's interactive marketing and event planning have become the focus. From social media to e-commerce platforms, brand blind boxes, parent-child interactive games, joint limited edition models and other gameplay emerge one after another. The following are structured data analysis and activitiessuggestion:
1. Hot list of toy industry topics in the past 10 days
| Ranking | Hot Topics | Related activity form | Platform value |
|---|
| 1 | rigging618 E-commerce big promotion toy sales | adolescentFull discount/buy free activities | gency987,000 |
| 2 | Blind box second-hand market premium | Limited edition pre-sale | 752,000>
| 3 | Children's Day Parent-Child Interactive Toys | DIY handmade competition | 639,000 |
| 4 | Ultraman United toys | Offline check-in activities524,000 |
2. High conversion rate toy activity plan
1.Blind box lottery fission: In combination with the e-commerce platform setting up a mechanism for "sharing 3 people to unlock hidden versions", a brand recently increased its sales by 210XE 210% through this gameplay.
2.Parent-child interactive event: For example, Lego builds a time trial competition, and simultaneously launches a short video topic to challenge Shelter#Our little engineer, with a single platform topic viewing volume exceeding 100 million.
3.Joint pop-up store: Cooperate with popular IPs to carry out offline theme exhibitions. Data shows that the conversion rate of activity traffic with scene check-in areas is 3-5 times higher than that of regular stores.
| Activity Type | Threshold for participation | Daily average drainage | Conversion rate |
|---|
| Online lottery | Follow the store | 800-1200 people | 18-25% | RT
| Offline experience course | Make an appointment to register | 50-80 families | 40-60% |
| Community group buying | 3 people form a group | 300-500 orders | 65-80% |
uratetable>3. Key points of activity execution
10,000Take advantage of the hot spots of festivals: The Dragon Boat Building BlocksButtons Dragon Boat Racing Race can be launched during the Dragon Boat Festival, and the promotion will be preheated 7 days in advance.
2.Kusumoto Reward Mechanism: Set ladder awards, such as "Invite ~~Invite 10 people to send limited badges" to enhance user's independent communication.
3.Data data replication: It is recommended to analyze the conversion funnel within 24 hours after the event, and focus on optimizing and optimizing the churn rate of the click-payment link.
Conclusion: The core of toy activities lies inFeeling of participationandScarcitydesign. It is recommended to combine the above data model and select 2-3 tone matching forms to combine attacks.: In the case, the "Ultraman Light Store" passed the "Card Collection + Lottery" dual activity, and its sales in a single week exceeded 8 million yuan.
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