What brand of shoes are good-looking? Inventory of popular shoes in 2023
Among the fashion topics that have been hotly discussed on the Internet recently, footwear consumption has always occupied an important position. This article will combine the popular search data and social media discussions in the past 10 days to take stock of the most popular footwear brands and styles to help you find the most suitable pair among the many choices.
1. Top 5 popular footwear brands in 2023

| Ranking | Brand | Popular index | Representative shoes |
|---|---|---|---|
| 1 | Nike | 95 | Air Force 1 |
| 2 | Adidas | 88 | Samba OG |
| 3 | New Balance | 85 | 530 series |
| 4 | Onitsuka Tiger | 82 | Mexico 66 |
| 5 | Converse | 80 | Chuck Taylor |
2. Recommended shoes for different occasions
1.daily commute
The New Balance 530 series is favored by urban white-collar workers for its comfort and versatility. Related notes on Xiaohongshu increased by 35% in the past 10 days.
2.Sports and fitness
Nike's Infinity Run series has become the first choice for runners due to its excellent cushioning performance. The number of views on related topics on Weibo exceeded 50 million in the past week.
3.fashion street photography
Adidas Samba OG has made a strong comeback with its retro style, and the Douyin #Samba topic video has been played 120 million times.
3. Analysis of elements of popular footwear in 2023
| Popular elements | Represent the brand | market share | consumer reviews |
|---|---|---|---|
| retro style | Adidas/New Balance | 42% | Classic and attractive |
| Thick sole design | Prada/Nike | 28% | Look taller and slimmer |
| sustainable materials | Allbirds/Veja | 18% | Environmental protection concept |
| minimalism | Common Projects | 12% | Strong sense of high-end |
4. Purchase suggestions
1.Consider comfort: According to survey data, more than 65% of consumers regard comfort as their primary consideration.
2.Pay attention to matching: Neutral color shoes such as white and beige are easier to match with daily clothing, which is one of the reasons why Air Force 1 continues to sell well.
3.Seasonal selection: As autumn and winter approach, searches for leather shoes and boots have increased by 40% month-on-month, and the popularity of brands such as Dr. Martens has increased significantly.
5. Recommendation of niche brands
In addition to mainstream brands, the following niche brands have also received high attention recently:
| Brand | Features | price range | Popular platforms |
|---|---|---|---|
| Veja | Environmentally friendly materials | 800-1200 yuan | little red book |
| Axel Arigato | Nordic minimalism | 1500-2000 yuan | INS |
| Kiko Kostadinov | Avant-garde design | 2000+ yuan | gain something |
Conclusion
Choosing a good-looking pair of shoes should not only consider the brand and style, but also combine personal style and actual needs. Judging from the data, consumers will be more inclined to choose shoes that are both beautiful and practical in 2023. It is recommended to refer to real user reviews before purchasing, and try to try them on in a physical store to find the pair that suits you best.
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