What brand is Moda? Analysis of hot topics and hot content on the entire network in the past 10 days
Recently, the search volume of the word "Moda" has increased significantly on social media and e-commerce platforms, becoming a hot topic in the fashion circle. This article will combine the hot data of the entire network in the past 10 days to analyze the background of the Moda brand, popular products and consumer concerns.
1. Basic information of Moda brand
Moda is a well-known Spanish fast fashion brand, affiliated to Inditex Group (ZARA parent company), focusing on youthful, cost-effective fashion items. Recently, the release of new summer products and celebrities carrying the same style have caused widespread discussion.
| Data dimensions | Specific data |
|---|---|
| Baidu index week-on-week | ↑68% |
| Weibo topic reading volume | #Moda新品# 120 million |
| Xiaohongshu notes number | 3,850 new articles in the past 7 days |
| Douyin delivery video | TOP3 videos all have more than 500,000 likes |
2. Popular product rankings
According to e-commerce platform sales data, the following are the best-selling Moda items in the past 10 days:
| Ranking | Product name | price range | core selling point |
|---|---|---|---|
| 1 | Hollow knitted dress | 299-399 yuan | Celebrity style, holiday style |
| 2 | high waist denim shorts | 199-259 yuan | Shows longer legs, available in 5 colors |
| 3 | pleated halter top | 159-199 yuan | The same style as the ins blogger |
| 4 | woven straw hat | 129-159 yuan | Versatile sun protection |
| 5 | strappy sandals | 259-299 yuan | Comfortable and non-irritating to feet |
3. Analysis of consumer focus
By mining UGC content on social platforms, we discovered the three dimensions that consumers are most concerned about:
1.Cost-effectiveness controversy: 38% of the discussions involved the topic of "whether the price matches the quality". Some users thought that the design was outstanding but the fabric was average.
2.Size fit: 25% of the negative comments focus on the fact that the European size version is not friendly enough to Asian figures.
3.sustainable fashion: 17% of environmentalists are concerned about whether brands use renewable materials
4. Comparative data of competing products
Select fast fashion brands in the same price range for horizontal comparison:
| brand | average daily searches | Average price of popular items | return rate |
|---|---|---|---|
| Moda | 24,500 | 229 yuan | 12.3% |
| UR | 31,800 | 269 yuan | 9.7% |
| Bershka | 18,200 | 199 yuan | 15.1% |
| Stradivarius | 15,600 | 189 yuan | 13.8% |
5. Forecast of future trends
According to the opinions of KOLs in the fashion industry, the Moda brand may make efforts in the following directions:
1. In the third quarter, more workplace commuting series will be launched to fill gaps in the existing product line.
2. Plan to increase XS code inventory in the Chinese market and optimize layout issues
3. The discounts on Douyin’s live broadcast channel may be increased, and there is expected to be a member-only event in July
From the above analysis, it can be seen that Moda, as a new force in the field of fast fashion, is quickly occupying the market through differentiated design and social media marketing. However, there is still room for improvement in product quality control and localized operations, which will become a key factor affecting the long-term development of the brand.
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